Marketing cookies are used to track visitors on web pages. The intention is to display ads that are relevant and engaging to the individual user, and therefore more valuable to publishers and third-party advertisers.
| Cookie-Name |
Anbieter |
Zweck |
Ablauf |
|
ads/ga-audiences
|
Google
|
Google AdWords uses these cookies to re-engage visitors who are likely to convert to customers based on the visitor's online behavior on the websites.
|
Session
|
|
collect
|
Google
|
It is used to send data to Google Analytics about the visitor's device and behavior. Track the visitor across devices and marketing channels.
|
Session
|
|
lastExternalReferrer
|
Facebook
|
Detects how the user reached the website by registering their last URL-address.
|
Persistent
|
|
lastExternalReferrerTime
|
Facebook
|
Detects how the user reached the website by registering their last URL-address.
|
Persistent
|
|
_fbp
|
Facebook
|
Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
|
3 months
|
|
_ga
|
Google
|
Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.
|
2 years
|
|
_gat
|
Google
|
Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.
|
2 years
|
|
_gat_gtag_#
|
Google
|
Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.
|
1 day
|
|
_ga_#
|
Google
|
Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.
|
2 years
|
|
_gcl_au
|
Google
|
Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.
|
3 months
|
